Tribune Stations Go With Matrix Solutions

Tribune Broadcasting has implemented the Web-based and hosted Matrix Solutions software system at all 42 of their owned or operated local TV stations and digital properties.

Matrix will provide Tribune with enhanced sales management functionality from media specific CRM through sales analytics and reporting; providing real-time advertising revenue insight.

“Having the ability to maximize our sales efforts within each of the media platforms we provide is fundamental to our growth and vision,” said Angela Betasso, SVP sales, Tribune Broadcasting. “We believe Matrix possesses a high level of media sales expertise and the product innovation and competencies which will help us expand our business.”

The Matrix CRM & Sales Intelligence solution lets users manage accounts by platform, account, station groups and more. Furthermore, Matrix says, “the system provides high-level insights and reporting for the entire enterprise while simultaneously affording the ability to drill down in a few clicks to station, account, or platform detail.”

As part of the greater Tribune Broadcasting workflow, the Matrix System also provides full integration to both Tribune’s data warehouse and traffic system.