VidLytics features comprehensive infographics of national and local television viewing, including broadcast, syndication, Spanish-language, buyer data and local news and social media metrics.
TVB Introduces Weekly Media Metrics Report
TVB today announced the launch of its new VidLytics weekly infographic-based report, a weekly information tool for reporting on television performance. VidLytics represents an evolution from TVB’s Program Ratings and Rankings which was sent to nearly 10,000 media executives each week. The opening VidLytics infographic provides an instant summary of nine key performance metrics, each of which is hyperlinked to 22 charts and graphs every week.
Features of the new VidLytics report include:
- Easy to interpret infographic layout
- Primetime time-shifting; Live +SD and Live + 3 viewing
- “Program of the Week” analysis with VOD consumption on Live+3
- Syndication analyses for first-run and off-net properties
- Viewing to Spanish-language programs
- Expanded DMA focus to LPM and all metered markets
- Weekly DMA auto purchaser data
- Local news viewership analysis
- Social media analyses at the DMA level, powered by TVB’s Cultural Currency study
The information presented in VidLytics goes beyond standard audience reporting, according to TVB, using Nielsen respondent-level data (NPOWER), Rentrak local market automotive data and Colligent social media affinity data.
“VidLytics seeks to illuminate the shifting modes of video consumption among a range of viewers and distribution methods today,” said Stacey Lynn Schulman, TVB chief research officer. “Fragmentation, localism, multi-cultural viewers and time-shifted modes of consumption are front and center in this weekly review of television performance.”
VidLytics is available via free weekly subscription and can be accessed on the TVB website.
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