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TVB Turns To TV To Sell TV To Politicos

TVB will be airing a spot during the political talk shows this Sunday morning, trumpeting the superiority of broadcast TV for political advertising. "Target Wisely. Target Broadcast," the 15-second spot advises. It's part of a larger PR effort to keep political money from migrating to digital.

By Staff | September 25, 2015 | 7:58 p.m. ET.
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