WCIU Chicago Launches New Look For ‘The U’

Weigel Broadcasting’s WCIU Chicago rolled out a whole new look and feel today. The rebrand of the independent station marks the beginning of a transition in both style and attitude for both its on-air and online content.

The rebranding includes a new logo and on-air promotion elements, and will appear in a similar rebranding on sister station WMEU-CD, known as The U Too.

“We are passionate about local television and its future. The U will continue delivering all the programming our viewers love like 2 Broke Girls and Seinfeld while introducing them to new content and a new station attitude that will be edgy, unfiltered and opinionated,” said Steve Bailey, head of local programming and creative. “The rebranding of The U is just the beginning of an exciting evolution happening here. There’s also more to follow later this summer with the launch of a new live weekday morning show.”