Weather Channel Picks Patriot Media As Sales Rep

Patriot Media Group, a division of U.S. International Media, has been appointed as the sales representative for The Weather Channel’s Closed Captioning sponsorships.

“We are excited to partner with Patriot Media Group and Caption Colorado to bring the best in class captioning services to The Weather Channel,” said Jeremy Jones, director of television products for The Weather Channel. “Keeping people prepared and safe during severe weather events is our most important responsibility, and this partnership allows us to reach everyone.”

Weekly sponsorship packages are available, enabling one advertiser to be the exclusive captioning sponsor to The Weather Channel during any given week.

Spots will air across a variety of day parts, and include a 5-second billboard and short tagline featuring the advertisers’ logo and pre-produced audio copy, similar to: “Closed Captioning on The Weather Channel is brought to you by (advertiser name/tagline),” immediately followed by the advertiser’s 10-second spot. The captioning sponsorship will air near the top of each hour.