WLS Sets Record With Cubs Broadcast

Cubs baseball ratings on ABC O&O WLS Chicago are red hot.

During the big crosstown Cubs-White Sox showdown on Aug. 15, WLS notched a 7.6 household rating, the highest-rated local Cubs broadcast of the season to-date. In the key adults 25-54 demo, WLS’s 3.5 rating is the highest of the season for a local broadcast, the station says.

In addition, the ABC 7 Cubs broadcast was the highest-rated television show in Chicago that evening. Approximately 264,000 households and 377,000 adults 18-plus tuned in.

This is the first season Cubs baseball has been broadcast on WLS since the 1940s.  “In their inaugural season with ABC 7, we couldn’t be more thrilled with the performance of the team and the value Cubs baseball brings to our advertisers,” said John Idler, WLS president-GM.