SpringServe Expands Relationship With IRIS.TV To Aid Video-Level CTV Ad Campaigns

SpringServe, an independent TV ad serving platform, and IRIS.TV, a video data platform, today said that publishers can now use IRIS.TV-enabled data segments for forecasting and reaching audiences on SpringServe.

This is an expansion of a relationship that was announced last year to provide video-level contextual identity solutions across SpringServe’s platform. Now, publishers can access contextual data from all of IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct sales forecasting, identity solutions and activation.

“We are making it easier and easier for publishers and advertisers to transact at the video level,” said Joe Hirsch, general manager of SpringServe, now part of Magnite. “This not only enables publishers to deliver more precision for advertisers, it makes their inventory more valuable and increases transparency.”

Field Garthwaite, IRIS.TV CEO and co-founder, said: “Video-level data is essential for advertisers buying media in connected TV environments to ensure that their messages are placed alongside relevant and brand safe content. Expanding our relationship with SpringServe makes this easier for publishers to enhance their direct sales offerings, delivering both brand safety and incremental inventory value.”