The new gossip strip opened yesterday with 48 metered markets reporting a 0.8/2 primary run average in households, the highest of its ilk since TMZ premiered in 2007. Daily Mail TV also opened on Sept. 18 with 46 metered markets reporting and a 0.7/2 average.
Page Six TV, the pop culture strip from Endemol Shine North America and the New York Post, debuted yesterday with 48 metered markets reporting a 0.8/2 primary run average, the highest overnight ratings of any access magazine launch since TMZ premiered a decade ago in 2007.
The most recent nationally cleared magazine prior to yesterday was OK TV, now titled Celebrity Page, which started with a 0.3 rating in 2013.
Page Six TV’s strongest day one performance among the major markets was in Baltimore, where it scored a 3.5/12 and took its 12:30 p.m. time period up 59% from last year on WBAL.
The other strip launching nationally on Sept. 18 was Daily Mail TV, a newsmagazine series from CBS Television Distribution based on the British publication, which opened with 46 metered markets reporting and a 0.7/2 average.
Daily Mail TV did best in St. Louis, where it clocked a 2.3/7 at noon on KTVI and grew the time slot 35% from last year.
The first national ratings for both programs are expected to be available early next month.