The new branding is designed to showcase the company’s focus on local digital, broadcast, newspaper, production and multi-content properties.
Raycom Media revealed a new logo during the fourth annual Raycom Media Camellia Bowl on Saturday, Dec. 16 on ESPN.
Since starting in 1996, Raycom Media has grown a handful of broadcast stations and a sports production company into a diverse family of companies encompassing local digital, broadcast, newspaper, production and multi-content brands. As a group, those properties provide best in class local content, ad platforms, marketing solutions, production and events management along with distribution.
The company said the logo launch coincides with the launch of a new website devoted to showcasing the company’s multimedia portfolio and career opportunities.
“Our teams are always reaching higher, in an effort to serve our communities and customers. Our employees work diligently every day and truly represent the gold standard in this new era of multiplatform media,” said Pat LaPlatney, Raycom president-CEO. LaPlatney continued: “It’s an exciting, challenging and evolutionary time for our industry. We know it, our staffs know it and we are all excited and driven by that. We all felt it was time our brand reflected our innovation and forward focus into this new era of multiplatform media.”
Raycom Media launched the new brand internally across the entire company on Dec. 11 in advance of the official launch.