The 20-year television industry executive will oversee the trade association’s day-to-day television operations starting on March 1.
Veteran television executive April Carty-Sipp will join NAB March 1 as senior vice president of television. In her new role, Carty-Sipp will oversee day-to-day operations of NAB Television and will report to NAB Chief Operating Officer Chris Ornelas.
Carty-Sipp has worked in senior management in broadcasting for more than 20 years, most recently as vice president and director of programming at ABC-owned WPVI Philadelphia. In that position, Carty-Sipp led the station’s local programming, production and the public affairs departments. She also supervised original programming at the station.
Before her five-year stint at WPVI, Carty-Sipp worked for 12 years in the creative and marketing departments at Comcast/NBC Universal. She was ultimately promoted to senior vice president of creative services and brand integration for NBC Regional Sports Networks, which consisted of 14 sports and entertainment networks in 50 million U.S. homes.
Earlier in her career, Carty-Sipp worked in senior programming and promotions positions at Paramount Stations Group-owned WPSG Philadelphia. Her first job in television was working for the Philadelphia Phillies at Veterans Stadium.
Carty-Sipp has received numerous awards in her television career, including six Mid-Atlantic Emmy Awards. She is a graduate of Rowan University with a BA in communications, specializing in radio/TV/film.