Milwaukee-based broadcast-newspaper group posted higher numbers for TV, lower for radio and papers.
Journal Communications Inc. reported total revenues in February for its publishing and broadcast groups of $40.70 million, an increase of 13.3% compared to $35.91 million reported for February 2005. For February 2006, advertising revenues of $34.23 million increased 16.9% compared to $29.30 million for the month a year ago.
Total revenues in February 2006 were hurt by the shutdown of its Louisiana printing plant while both total and advertising revenues for the period were boosted by the Winter Olympics and new television operations acquired on Dec. 5, 2005. Excluding the new television operations, total revenues increased 2.4% and advertising revenues increased 3.4%.
At the broadcasting segment, total revenue at the company’s radio stations and television stations of $16.70 million increased 48.5% compared to $11.24 million reported for February 2005. Excluding the new television operations, broadcast revenues increased 13.6%.
At the television group, revenue increased 100.8% to $11.31 million compared to $5.63 million due to the new television operations and the first 10 days of the Winter Olympics. Excluding the new television operations, television revenues increased 31.0%.
At the radio group, revenue was $5.39 million, a decrease of 3.9% compared to $5.61 million. The decline was due primarily to softness in three categories: advertising by television stations on its radio stations during the February Olympics sweeps period, automotive and casino advertising.
At the publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $24.01 million, down 2.7% compared to $24.67 million. Advertising revenue was $17.54 million, down 2.9% compared to $18.06 million. Circulation revenue of $4.26 million was down 1.3% compared to $4.31 million. Other revenue of $2.21 million was down 3.9%, reflecting the loss of commercial printing due to the closure of its Louisiana printing plant.