Freedom, Lockwood DTV additions boost its coverage to 76%.
The CW announced today that it has signed long-term affiliation agreements with Freedom Communications for television stations in Grand Rapids, Mich.; Lansing, Mich.; Beaumont, Texas; and Medford, Ore., and with Lockwood Broadcasting Corp. for their television stations in Richmond, Va.; Huntsville, Ala.; and Sherman-Ada, Okla.
The addition of these four Freedom stations and the three Lockwood stations increases CW’s national coverage to more than 76% of the country, including 19 of the top 20 markets and 26 of the top 30.
The newly signed affiliates are:
- WWMT-DT Grand Rapids-Kalamazoo-Battle Creek, Mich. (DMA No. 39)
- WUPV Richmond-Petersburg, Va. (60)
- WHDF Huntsville-Decatur (Florence), Ala. (84)
- WLAJ-DT Lansing, Mich. (110)
- KFDM-DT Beaumont-Port Arthur, Texas (140)
- KTVL-DT Medford-Klamath Falls, Ore. (141)
- KTEN-DT Sherman, TX-Ada, Okla. (161)
These seven stations represent 2.11% of total U.S. TV households. WWMT-DT, KFDM-DT and KTVL-DT are the digital stations of Freedom’s CBS affiliates. KTEN-DT is the digital station of Lockwood’s NBC affiliate. WLAJ-DT is the digital station of Freedom’s ABC affiliate. WUPV and WHDF are currently UPN affiliates. KFDM-DT and WLAJ-DT are currently WB 100+ affiliates.
John Maatta, CW chief operating officer, said: “It’s a great pleasure to announce our first affiliation agreements with two of our industry’s leading station operators—Freedom Communications and Lockwood Broadcasting. Dynamic market leadership, strong community involvement, embracing new technologies to enhance their service to their constituents and distinctive, cutting edge branding are Freedom and Lockwood station hallmarks. The CW’s young adult-oriented and popular programming will do very well on these stations and in these markets.”
Doreen Wade, president of Freedom Broadcasting, commented: “It’s not every day that you can sign up with a new network that’s going to premiere with programs that have already proven their mettle in the marketplace. That’s what makes The CW so exciting and full of promise to us. At Freedom we’re focused on creating the leading share of audience and advertising sales in our markets. We strongly believe that affiliating with The CW gives us a real advantage to help us fulfill our corporate objectives.”
Dave Hanna, president of Lockwood Broadcast Group, said: “Successful programming and having a comprehensive and creative marketing strategy to leverage that success are important keys to unlocking a station’s value and to providing the best possible service in each of our markets. It’s something we take great pride in accomplishing locally. So signing up with The CW—with a primetime schedule that will include a terrific mix of the best programming currently on UPN and The WB, supported by the impressive combined marketing power of CBS Corporation and Warner Bros. Entertainment—makes perfect sense to us in so many ways.”