News Orgs Ask ‘Build Or Buy’ Streaming Tech?
News organizations will unpack their decisions whether to build or buy the technology needed to launch streaming services at TVNewsCheck’s OTT News Summit at the Microsoft Conference Center in New York.
Ashutosh Nayak, VP engineering at CBS Interactive; Rajin Persaud, VP digital products at CNN; Roma Kojima, senior director OTT video at CBC; and Jeremy Jones, head of product and innovation at Local Now will examine the pros and cons of building streaming technology in house or working with outside vendors on June 11 at 1:15 p.m.
Dan Rayburn, principal analyst at Frost & Sullivan, will moderate the discussion.
Panelists will explore the essential back-end building blocks for streaming and walk through their own organizations’ decision-making process behind bringing a service to market.
Key topics will include examining all parts of the media supply chain as a necessary precursor; evaluating an organization’s core competencies; and keeping up with OTT platforms’ incessant iterations.
“News organizations face a crucial crossroads after deciding to launch on OTT, and they must weigh numerous variables in deciding whether to build their technology in house or relinquish control and work with outside vendors,” said Kathy Haley, publisher and co-founder of TVNewsCheck. “Ash, Rajin, Roma and Jeremy are all veterans of that process, and the insights they offer from that experience are invaluable to the industry as the streaming market booms.”
TVNewsCheck’s OTT News Summit will explore all elements of the OTT value chain for news organizations. Sessions will cover news content; back-end technology; product design and user experience; measurement; discovery; ad tech and monetization.
It aims to empower news organizations to frame and refine their deployment strategies on OTT, a rapidly expanding platform essential to reaching audiences, especially younger viewers.
The Summit is presented in conjunction with Sports Video Group.
To register for the OTT News Summit, click here.