Fox Television Stations Joins AWARN Alliance

It’s the first O&O station group to join coalition of commercial and public broadcasters, consumer electronics makers, tech companies and trade associations developing a voluntary advanced emergency messaging capability using ATSC 3.0.

Fox Television Stations today joined the Advanced Warning and Response Network (AWARN) Alliance, becoming the first major television O&O member of the coalition.

The Alliance is a coalition of commercial and public broadcasters, consumer electronics makers, tech companies, and trade associations that is developing a voluntary advanced emergency messaging capability using ATSC 3.0. It represents a voluntary public-private partnership for using next-generation television to provide a powerful new service for public safety.

“Our stations are dedicated to serving their communities, and nothing is more important than giving people the information they need to stay safe in emergencies. We support the Alliance’s broader mission to develop a framework for providing emergency information beyond the initial alert. ATSC 3.0 will enable Fox Television Stations to use its local news assets as never before, and we are happy to add our voice to that initiative,” said Richard Friedel, EVP of engineering, operations and technology.

Related Story  Tegna, NFL Network Now Share Reddit Content

“On behalf of our whole coalition, I am very happy to welcome Fox as the first O&O group to join the AWARN Alliance,” said John Lawson, executive director of the AWARN Alliance.

“This really adds to our momentum. Combined with their reach and expertise, Fox has the leadership and vision to make a positive and lasting impact with us. Along with their commitment to ATSC 3.0, Fox’s support of AWARN means recognition of the power of this technology to serve their communities at a whole new level,” Lawson said.

AWARN will be launching roundtable discussions with TV news thought leaders in the months ahead. The goal is development of a voluntary framework for packaging a TV station’s news assets and using ATSC 3.0 to engage with viewers as their trusted information source across multiple devices.

BRAND CONNECTIONS

Related Story  NBCU Doubles Down On Future Of Advertising

Comments (0)

Leave a Reply


More News