Nielsen Moves TV Ratings Platform To Cloud
As part of an ongoing transformation of the technology infrastructure that powers its products and services, Nielsen today migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure.
Working alongside with Amazon Web Services (AWS), Nielsen said this major initiative provides it with “the key foundation to improve scalability, redundancy and reliability, which has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.”
Scott N. Brown, head of product, TV and audio at Nielsen, said: “The move to a cloud-based engine is a significant undertaking and underscores Nielsen’s commitment to invest in technology that will benefit our clients and the industry as a whole. Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure.”
“Nielsen’s move to AWS will help them become a more agile organization in the cloud and accelerate their work in helping companies around the world understand viewership data,” said Stephen Orban, general manager of AWS. “AWS’s breadth of services, scalability and reliable infrastructure will help Nielsen drive product innovation that offers new ways for their network, publisher, agency and advertising customers to monetize their data.”
Nielsen said that with an emerging cloud-based infrastructure and sharpened machine learning and artificial intelligence expertise, it is now modernizing its platform “to give clients data to both monetize today’s media landscape as well as the landscape of tomorrow. This will speed up the company’s product roadmap, as well as enable more creativity and flexibility with the measurement data and services Nielsen packages and delivers to networks, publishers, agencies and advertisers.