CBS And Nexstar Renew Affiliation Agreements

The new agreement with largest independent operator of CBS affiliates covers nearly six million television households across 15 markets.

CBS Corp. and Nexstar Media Group today renewed a multi-year agreement for CBS network affiliations for Nexstar stations in 15 markets that reach approximately 5% of the U.S. audience and nearly six million households.

The new agreement extends all CBS/Nexstar affiliation agreements related to a total of 19 stations that were set to expire this year.

Nexstar is the largest independent operator of CBS affiliates, covering 13% of the U.S. and serving more than 14 million households. Nexstar owns and/or operates CBS affiliates in 39 markets. Nexstar’s CBS affiliates are also locally available to subscribers to CBS All Access, the network’s direct-to-consumer digital subscription video on-demand and live streaming platform, and distributed across cable and satellite television services as well as other virtual multichannel video programming distributor platforms.

“We are pleased to reach this agreement with our longtime and valued partner Nexstar well ahead of the expiration date of the existing contracts,” said Ray Hopkins, president, television networks distribution, CBS Corp. “Nexstar has a proven record of providing local viewers with high-quality programming and community support, and we look forward to partnering with Perry and his team to serve these audiences for years to come.”

Hopkins continued: “This agreement marks the second marketplace distribution deal CBS has reached in just the last week and a half, coming to fair terms with another great partner who understands the value America’s Most Watched Network brings to the viewers we both serve.”

Nexstar Media Group President-CEO Perry A. Sook added: “We are delighted to extend our affiliation agreement with CBS as we recognize the value that the No. 1 network’s strong slate of programming brings to our stations around the clock. Starting with Cbs This Morning through The Late Show with Stephen Colbert, the No. 1 show in latenight, CBS draws millions of daily viewers. And, with the start of the NFL and SEC college football seasons just weeks away, millions of fans across the country will be tuning into CBS. Additionally, CBS offers our viewers hit programming across primetime, daytime and news ….”

BRAND CONNECTIONS

Sook continued: “CBS’s all-star schedule, which includes an exciting year-round sports programming lineup, complements the high-quality local news and other exclusive local content produced by Nexstar. Together, CBS and Nexstar deliver great entertainment and information to viewers and an excellent platform for marketing solutions for local and national advertisers.”

The agreement includes renewals for these Nexstar-owned CBS affiliates: WSPA in Greenville-Spartanburg, S.C.; WIAT in Birmingham, Ala.; KRQE in Albuquerque, N.M.; WIVB in Buffalo, N.Y.; WPRI in Providence, R.I.; WKRG in Mobile, Ala.; WJTV in Jackson, Miss.; WBTW in Myrtle Beach, S.C.; WJHL in Johnson City, Tenn. (Tri-Cities DMA); WANE in Ft. Wayne, Ind., WNCT in Greenville, N.C.; KELO in Sioux Falls, S.D.; WRBL in Columbus, Ga.; WHLT in Hattiesburg, Miss.; and KCLO in Rapid City, S.D.; as well as KRQE’s satellite stations KBIM in Roswell, N.M. and KREZ in Durango, Colo.; and KELO’s satellite stations KPLO in Reliance, S.D. and KDLO in Florence, S.D.


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mrschimpf says:

August 6, 2019 at 6:50 pm

All the ex-Media General stations, obviously…either this syncs up to their previous agreements for the pre-MG stations, or those are also coming soon.


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