Steve Doerr Upped TO GM Of WGGB-WSHM
Meredith Corp.’s duopoly of WGGB (ABC-Fox) and WSHM (CBS) Springfield, Mass. (DMA 111), today named Steve Doerr vice president and general manager, effectively immediately.
Doerr currently is news director of WGCL, Meredith’s CBS affiliate in Atlanta.
Doerr is a veteran local news executive who previously held general manager positions at WJCL-WTGS Savannah, Ga.; WLNE Providence, R.I.; and KXAS Dallas.
He served as VP and group manager for Smith Media, overseeing five television stations in New England and New York, and was SVP of news, programming and creative development for all NBC O&O stations.
Prior to joining Meredith, Doerr was VP of client development for Crawford Johnson & Northcott and sales manager for Comcast Spotlight.