Ovation TV Signs With Comscore
Comscore today announced a new agreement to provide cable arts network Ovation TV with OnDemand Essentials, Comscore’s currency measurement service for video on demand.
As an independent cable network, production and digital media company, Ovation TV is committed to “connect the world to all forms of art and artistic expression” including new seasons of Inside the Actors Studio, a lineup of premium dramas, specials and documentaries, as well as iconic films.
With this new Comscore partnership, Ovation will receive census level video on-demand measurement to support the monetization of its unique audience and further understand the consumption habits of its dedicated VOD viewership.
“At Ovation, we are dedicated to celebrating and supporting all forms of arts and culture,” said Liz Janneman, its EVP of network strategy. “Having Comscore’s robust OnDemand Essentials measurement will provide an avenue to granular insights into how our viewers are connecting with our content and will help sponsors and advertisers understand the unique value of our loyal audience.”
“As the market leader in on-demand measurement, we welcome Ovation to our roster of clients and are confident that our client services and ODE solutions will provide valuable insights for its business,” said Carol Hinnant, Comscore chief revenue officer.