Entercom, NBC Sign Philly Content Deal
Entercom, a media and entertainment company and one of the two largest radio broadcasters in the U.S., announced a multiplatform content distribution partnership with NBC across all broadcast channels, websites and social media platforms in Philadelphia (DMA 4).
As part of the agreement, KYW Newsradio (KYW-AM), Philadelphia’s destination for up-to-the minute breaking news, traffic, weather, sports, money and lifestyle coverage, WCAU (NBC) and WWSI (Telemundo) will work together on coverage of live, local breaking news, general news, weather, sports, politics and entertainment in both English and Spanish.
“We’re thrilled that the region’s most experienced and innovative radio team is joining forces with the most forward-thinking team in local television,” said David Yadgaroff, senior vice president and market manager, Entercom Philadelphia. “This strategic partnership will provide the Philadelphia area with the most immediate, accurate, and compelling news, weather, traffic, and entertainment reports.”
“NBC10 and Telemundo62 are thrilled to partner with Entercom to provide our audience with the most comprehensive news, weather and sports coverage across the Greater Philadelphia region,” said Ric Harris, the station’s president-GM. “This powerful, new partnership guarantees the largest number of reporters, photographers, and news gathering technology covering more local news than any other broadcast organization in our area.”
Content from the partnership will also be shared across Entercom Philadelphia sister stations WTDY-FM, WOGL-FM, WPHT-AM, WBEB-FM and WIP-FM, as well as station websites and social media channels.