DMA 20: SACRAMENTO, CA

Scot Chastain Appointed VP-GM Of KTXL

Nexstar moves the veteran television and marketing executive from Lansing, Mich., to lead its Fox affiliate in Sacramento, Calif.

Nexstar Broadcasting today promoted Scot Chastain to vice president and general manager of its Fox affiliate KTXL Sacramento, Calif. (DMA 20), and its FOX40.com and related social media channels.

He assumes his new responsibilities immediately and will report to Matthew Rosenfeld, SVP and regional manager for Nexstar Broadcasting.

Chastain brings more than three decades of local and network television experience to his new role at Nexstar, serving most recently as VP-GM of Nexstar’s broadcast and digital operations in Lansing, Mich., where he oversaw WLNS (CBS), WLAJ (ABC) and ELAJ (CW).

During his tenure in Lansing, Chastain oversaw the creation and launch of 6 News Capital Rundown, a weekly political affairs program, expanded coverage of high school and college sports, added a variety of quarterly news specials, and increased digital content on WLNS.com.

Before Nexstar, Chastain was based in Los Angeles and was the owner and principal marketing consultant of 630 Marketing, providing strategic marketing direction and event production consulting services for business-to-business and business-to-consumer clients in media and other industries.

Prior to that, he spent more than 20 years working for the NBC Television Network in Los Angeles, where he held a number of senior level positions of increasing responsibility including EVP, affiliate marketing and development. Earlier in his career at NBC, he was SVP of affiliate and marketing development.

BRAND CONNECTIONS

Prior to joining NBC, Chastain held various staff and management-level roles in marketing, promotions and production at stations including WDSU New Orleans; WXII Winston-Salem, N.C.; and KBTX Bryan, Texas.

Chastain earned his Bachelor of Science in journalism from Texas A&M University in College Station, Texas. He is an active participant in numerous industry-related associations such as The Michigan Association of Broadcasters and is currently Board Member of the Society of Voice Arts and Sciences.


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