Former NBC Agency executive Frank J. Radice has been named president and chief marketing officer of The National Academy of Television Arts & Sciences.
Frank J. Radice today was named pPresident and chief marketing officer of the National Academy of Television Arts and Sciences.
NATAS said Radice will be responsible for a wide range of Academy business. He will have primary oversight of all aspects of the sales, sponsorship and marketing deals entered into by NATAS. In this new position, he will work hand in hand with New York staff of the Academy as well as represent the Academy at industry and public functions.
Radice comes to the Academy with more than 37 years experience in television and media. He was the executive vice president of advertising and promotion for The NBC Agency in New York from 2002 to 2008.
An Emmy-winning journalist, Radice serves on the board of governors of the New York Festivals.
Radice, who previously was senior vice president of advertising and promotion for NBC Entertainment from 1996 to 2005, was responsible for marketing a wide variety of network programs, including all NBC News productions, Saturday Night Live, Late Night with Conan O’Brien and a number of NBC Entertainment specials and Universal Media Studios syndicated programs. Radice also oversaw the advertising and promotion of MSNBC on cable.
In July of 1996, he was the executive in charge of marketing the launch of MSNBC. In 2005 he oversaw the promotion of the transition between NBC News anchors, Tom Brokaw and Brian Williams, and in 2006, the addition of Today show host Meredith Vieira.
And in 2007, he oversaw the promotional launch of the 4th hour of Today. Radice also worked on the NBC/Telemundo transition team, assigned to oversee station promotion strategy.
In addition to extensive experience in advertising, promotion, and music, Radice has a lengthy background in news production and journalism. During his 11 years with ABC News, he won two DuPont Awards and an Emmy. He was a producer for Nightline from 1980 to 1984.
Radice was also the executive producer of CNN Entertainment News from 1992 to 1994 and the creator and producer of Live at 5 on WRC, the NBC-owned station in Washington, in 1995.