Longtime ABC station executive succeeds Eric Lerner.
Bob A. Hall, general sales manager at KFSN Fresno-Visalia, Calif., has been promoted to president and GM, Walter Liss, president of the ABC Owned Television Stations, announced today.
“Bob’s consistently strong track record most recently in Fresno, along with his extensive local station experience with the ABC Owned Television Stations over the course of more than two decades, made him the ideal candidate for the general manager post at KFSN,” Liss commented. “Under Bob’s expert management, we look forward to Channel 30’s continuing leadership as the number-one station for quality news and entertainment programming and for community service to viewers in Fresno and the San Joaquin Valley.”
As KFSN general sales manager, Hall was responsible for record-breaking sales which brought channel 30 its largest share of market revenues in 2005 and to-date in 2006. His keen understanding of sales and marketing, local programming and operations, and, most important, the Fresno audience, has contributed substantially to KFSN’s strong competitive position, Liss said.
Hall began his career with the ABC in 1983, at WJRT Flint, Mich., also now the top-rated station sign-on to sign-off in its market. First hired as a mail and commercial tape coordinator and sales intern, Hall steadily advanced through research and sales positions of increasing responsibility to become local sales manager at Flint before moving to Fresno.