The companies tap their broadcast and mobile expertise to extend terrestrial digital TV to mobile devices.
Under this agreement, the Roundbox Broadcast Server will be integrated into the Harris ATSC Mobile DTV broadcast system, enabling, the companies claim, “the first feature-rich mobile DTV solution available for immediate commercial deployment.” The system will be available for delivery in mid-March.
Roundbox’s software provides delivery management of ATSC announcement information, including an on-screen programming guide, and provides a platform for delivering non-real time services to mobile DTV-compliant devices.
With this solution, the companies said, broadcasters will be able to extend television’s reach to mobile devices and expand their portfolio of services beyond linear television to include data, text and video clips.
“The user experience is critical to assuring wide adoption of mobile DTV,” said Tim Thorsteinson, president of Harris Broadcast Communications. “Our partnership with Roundbox ensures that broadcasters’ assets will be delivered to users in a visually rich and compelling way on a wide variety of broadcast-enabled mobile devices.”
“Our joint offering brings together Roundbox’s market-leading mobile broadcast technology with Harris Corporation’s broadcast headend leadership to provide a compelling, turnkey solution for broadcasters,” said Dennis Specht, co-founder, president and CEO of Roundbox. “Together we will continue to deliver the most advanced solutions to help broadcasters deliver a broad range of compelling content-rich mobile DTV services.”