Ion TV will develop and produce 12 original films a year that will also feature integrated marketing opportunities for advertisers.
Underscoring its commitment to build its primetime programming schedule, Ion Television announced plans to develop and produce 12 original films a year, with the first film set to premiere in fourth quarter 2009.
Ion plans to commission originally produced films and offer integrated marketing opportunities to advertisers that want “an alternative and expanded way to reach the consumer.”
Genres being explored include drama, romance, thriller, action and holiday. These films are designed to complement the network’s growing library of films from the major movie studios.
The announcement reinforces Ion’s strategy of expanding its programming mix through a combination of major off-network TV series as well as signature originals produced specifically for Ion. New programming will begin roll out on Ion starting this fall.