Among the strips posting ratings gains in the week ending May 31 are courtrooms Judy, Joe and People’s; talkers Martha, Ellen, Maury and Tyra; newcomer The Doctors; and magazine Extra.
Although ratings for many syndicated shows predictably drifted lower in the holiday week ending May 31, several daytime strips staged rallies.
The gains came despite the fact that viewing levels declined as some shows began offering repeats and heavy sweep promotions came to sudden halt in what was the first week following the May sweep.
CBS Television Distribution’s Judge Judy easily topped all the court shows — and everything else in daytime first run — with a 5% increase to a 4.1. In addition, Judy was the highest rated syndicated show of any type in the GAA ratings, scoring a 6.2.
Second-ranked courtroom CBS Television Distribution’s Judge Joe Brown improved 5% in households to a 2.1 and grew 10% among women 25-54; Warner Bros.’ People’s Court was up 6% to third-place 1.9, while Warner Bros.’ Judge Mathis declined 7% to a 1.4, tying Twentieth’s Judge Alex, which was flat at a 1.4.
NBCU’s Martha had the biggest percentage increase among talkers, jumping 17% to a 0.7 after a “Martha in Mexico” show sent ratings up 33% on May 26. Other talkers moving higher included Warner Bros.’ Ellen DeGeneres, which rose 5% to 2.0 with an episode featuring this year’s surprise American Idol winner Kris Allen generating a 15% boost to a 2.3 on May 26; NBCU’s Maury, which added 6% to 1.7; and Warner Bros.’ Tyra Banks, which climbed 10% to a 1.1 and was up significantly in every key demo.
At the top of the chat list, CBS Television Distribution’s Oprah plunged 13% to 4.0; CBS Television Distribution’s Dr. Phil slipped 4% to a 2.7; and Disney-ABC’s Live with Regis and Kelly was unchanged at a 2.6.
CBS Television Distribution’s The Doctors, with a 6% increase to a 1.8, was the highest-rated new show in first run for the 19 consecutive week and notched double-digit gains in every key female demo.
NBCU’s Deal or No Deal, with a 1.5, held steady in second place; Sony’s Judge Karen took third with a 13% advance to a 0.9; but Warner Bros.’ Bonnie Hunt tumbled 13% to a new series low 0.7, followed closely by Debmar-Mercury’s Trivial Pursuit: America Plays at a flat 0.6.
There was little excitement among game shows. CBS Television Distribution’s Wheel of Fortune, Disney-ABC’s Who Wants to be a Millionaire and Debmar-Mercury’s Family Feud were all flat at 5.9, 2.3 and 1.4, respectively, while second-place CBS Television Distribution’s Jeopardy! dropped 2% to a 4.9.
On the mag rack, CBS Television Distribution’s Entertainment Tonight was tops as usual with a 3.6, down 8%; CBS Television Distribution’s Inside Edition lost 4% to a 2.7; Warner Bros.’ TMZ sank 14% to a 1.8, tying NBCU’s Access Hollywood, which was down 5% to a 1.8; and CBS Television Distribution’s The Insider dipped 6% to a 1.6, tying Warner Bros.’ Extra, which was up 7% to a 1.6.
Off-net sitcoms were led by Warner Bros.’ Two and a Half Men, which was down 2% to a 4.2; Twentieth’s Family Guy was unchanged at a 3.5; Sony’s Seinfeld slipped 3% to a 3.1; while CBS Television Distribution’s Everybody Loves Raymond rose 4% to a 2.9.
CBS Television Distribution’s CSI: NY and NBCU’s Law & Order: SVU headed the list of off-net weekly hours. CSI fell 6% to a 3.1, but SVU was up 3% to 3.1. Third-place CBS Television Distribution’s CSI: Miami jumped 16% from last season’s low to a 2.2, and NBCU’s House appreciated 24% to a 2.1.
Warner Bros.’ Cold Case was down 10% to a 1.8 and Warner Bros.’ Without a Trace lost 16% to a 1.6, tying Twentieth’s Boston Legal, which was up 14% to 1.6.
The off cable Litton’s Storm Stories surged 27% to a 1.4; the off-TBS Debmar-Mercury’s House of Payne grew 16% to a 2.2; and the first-run action hour Disney-ABC’s Legend of the Seeker remained flat at a 1.3.