The stations’ news efforts will be known as CBS 2 NewsCentral and KCAL 9 NewsCentral and, CBS says, their combined efforts will mean “an improved and more consistent focus on local news coverage.”
CBS today said it will introduce a new shared brand for its Los Angeles stations KCBS and independent KCAL’s combined 64-plus hours of live, local newscasts each week.
The new brands — CBS 2 NewsCentral and KCAL 9 NewsCentral — will debut this fall.
“No local broadcast operation in Southern California can offer the combined newsgathering resources that we have at CBS 2 and KCAL 9,” said Patrick McClenahan, the stations’ president-GM. “While our anchor teams will remain attached to their current newscasts, viewers will be able to count on the combined forces of both stations for an improved and more consistent focus on local news coverage — 11 hours each weekday, beginning at 5 a.m. and continuing to 11:35 p.m.”
CBS said that additional details regarding the new shared brand will be announced later this summer.