The new viral Web video weekend hour from CBS Television Distribution has been cleared in 95% of the U.S. by stations from Tribune, CBS TV Stations and CW 100+ groups.
CBS Television Distribution (CTD) has cleared a new viral Web video show, Smash Cuts, in syndication in 95 percent of the United States, it was announced today by John Nogawski, president of CTD.
The weekend hour, which consists of two half-hour episodes, has been sold in all of the top 30 markets to stations in the Tribune, CBS Television Stations and CW 100+ station groups.
The show will launch the week of Sept. 27 and will air primarily on CW affiliates including WPIX New York, KTLA Los Angeles and WGN Chicago.
Produced by Renegade 83, Smash Cuts will capitalize on the popularity of viral videos on the Internet. A group of what CTD calls “hip, pop culture-savvy” hosts will guide viewers through the millions of videos in cyberspace, calling out their favorites and creating theme-related segments.
In addition to user-generated content, Smash Cuts will spotlight the latest professional must-see viral videos, as well as unique videos culled from CTD’s television library.
“Viral videos have become watercooler conversation, just like talking about last night’s episode of your favorite TV show,” Nogawski said. “Watching video is one of the most popular reasons people spend time online. We’re going to take that experience and bring it to a larger television audience with Smash Cuts.”
Smash Cuts will also give its affiliates the ability to create a local viral video destination on their own Web sites, providing video content from the show to stations as well as allowing viewers to upload their own original videos.