Meredith will provide content for Mag Rack’s video-on-demand network of 25 million-plus homes starting this fall.
Meredith Corp. and Interactivation today announced a strategic partnership that will bring video content created across Meredith’s national and local brand platforms to more than 25 million homes beginning this fall.
Under terms of the agreement, Interactivation and Meredith will share advertising and sponsorship revenues sold in association with this new programming. Additionally, Meredith will sell advertising and sponsorships for current Mag Rack network programming with a similar revenue sharing arrangement. Both companies will promote the new arrangement across their diverse media platforms.
“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Meredith President-CEO Steve Lacy. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”
Meredith reaches more than 75 million American women each month through brands such as Better Homes and Gardens, Family Circle, Parents, Ladies’ Home Journal, More and Fitness. Additionally, Meredith owns 12 television stations, operates more than 50 consumer Web sites, and creates women and entertainment-focused syndicated and broadband video content.
“Meredith’s well-known consumer brands and recognized content expertise will be very attractive to Mag Rack’s demographic,” said Joe Covey, CEO of Interactivation. “This partnership bridges print, Web video, and VOD viewed on television in a way that will allow consumers to move seamlessly between media throughout their day.”
Mag Rack is a free VOD television network “dedicated to helping viewers make the most of life with content that inspires and informs.” On the air since 2001 and with a viewer reach of over 25 million homes, its content categories include Health and Wellness, House and Home, Food, Fitness, Kids and Family, and Relationships.