The Cowles Fox affiliate in Santa Barbara-Santa Maria-San Luis Obispo, Calif., will kick off its third newscast of the day on Sept. 21.
On Sept. 21, Cowles Fox affiliate KKFX Santa Barbara-Santa Maria-San Luis Obispo, Calif. (DMA 120) will debut Central Coast News at 7 weeknights at 7 p.m.
The newscast will feature anchor Arturo Santiago, chief meteorologist Jim Byrne and sports anchor Dave Alley.
KKFX says it is the only station in the market with local news at 10 p.m. seven nights a week; the only station broadcasting local news from 7 to 9 a.m. weekday mornings. With the added new show at 7pm, KKFX will deliver three hours of news each weekday.