Tod A. Smith will run its Fox and UPN affiliates.
Belo Corp. today named Tod A. Smith president and general manager of KMSB (a Fox affiliate) and KTTU (UPN) in Tucson, Ariz., effective June 14. He will report to Skip Cass, executive vice president/media operations. Smith is currently vice president and media director for Peter A. Mayer Advertising, an advertising agency in New Orleans.
“Tod Smith is an outstanding leader whose diverse sales, marketing, research and management experience make him a terrific choice to lead our Tucson television operations,” said Cass. “For the past 20 years, I’ve followed Tod’s career both inside and outside of Belo and am thrilled that he will be rejoining Belo as general manager of two of the company’s fastest-growing television stations.”
Prior to joining Mayer in January 2005, Smith was the local sales manager at Belo’s CBS-affiliated station in New Orleans, WWL-TV. Smith started his career with WWL in 1980 as a production assistant and was promoted to engineer in 1982 while working toward his college degree. Upon completion of his degree in 1984, Smith joined Shell Oil Co.as an analyst in its Houston headquarters and was subsequently a supervisor in the office services group at Shell’s Wood River Refinery and the Tulsa, Oklahoma, customer services center. Smith rejoined WWL in 1993 as a marketing executive.
In 1995, Smith was named director of research and audience development, and was promoted to local sales manager in 1999. During his time with WWL and Belo, Smith also served as a recruiter for the cmpany and was a lecturer at Belo’s Sales Academy, a training program tailored for newly hired sales executives. Smith was also a participant in Belo’s Emerging Talent management development program that identifies and develops high potential managers within the cmpany, and was an adjunct professor at Tulane University from 2002 to 2005 teaching undergraduate courses in marketing.
Smith holds a BBA degree in management from Loyola University of New Orleans.