NBCU’s Telemundo affiliate WNJU New York has restructured its news operations into a “multiplatform comprehensive content center” that includes the news department, creative services and all digital platforms.
WNJU has named Jose Morales to the newly created position of vice president of content. Morales will oversee the day-to-day operations of the content center, both broadcast and digital, streamlining all content created locally regardless of who produces it.
The station said the new structure “will allow for easy edit, update and more effective distribution of local content across multiple platforms, including Noticiero 47, El Informador, the entertainment magazine show Acceso Total, www.telemundo47.com, as well as production of Levantate cut-ins and A-La-Mano Mobile services.
Morales joins WNJU following a one-year stint as director of digital content at Telemundo Local Media. There he led the content efforts for the Telemundo Local Stations’ digital platforms: Web, mobile and out-of-home and served as liaison between Telemundo Local Media and digital entities on Telemundo, including www.telemundo.com and www.holamun2.com.
Prior to that, Morales was director of news operations for the NBC Television Stations Division where he managed the broadcast division and several Internet operations for the O&O.
Previously, Morales was director of news operations for the Telemundo Television stations where he directed on-air operations for 12 stations, spearheaded division wide projects such as content management, share initiatives, integration and consolidation projects. Morales also held positions at Univision as news director in Puerto Rico, one of the biggest and most profitable Hispanic markets in the nation, and as assistant news director for WXTV New York.
Morales graduated from University of Puerto Rico where he earned a bachelor’s degree in journalism.