Speakers and panelists at June 20-22 gathering will examine the impact of new delivery platforms on consumers’ viewing behavior.
New content delivery platforms—the explosion of broadband video channels, mobile video devices and even video-on-demand—are influencing viewing audiences the world over. Recognizing this, Promax/BDA has planned the lineup for its annual North American conference with special emphasis on this theme. Taking place at New York City’s Marriott Marquis June 20-22, several Promax/BDA sessions and workshops will examine the impact of new delivery platforms on consumers’ viewing behavior.
In addition to offering studies and data on new media platforms and predictions regarding consumer behaviors and trends, the organization will also provide marketing tools and solutions it hopes will improve the professional marketer’s effectiveness in leveraging the appeal of new content delivery platforms to reach a broader audience share.
Jim Chabin, president/CEO of Promax/BDA, said: “Digital technology is growing at an unfathomable speed, and what was a mere vision a year ago—like mobile video, for example—is on the verge of being widely deployed. Not only are we going to explore these areas in detail, but we have asked several of our industry’s leaders to present ways in which our attendees can implement and take advantage of these developments in order to enhance their business models right now.”
To view the full lineup of Promax/BDA sessions, workshops and events, please visit the Promax/BDA Web site.