Mitch Burg, president of the Syndicated Network Television Association, says the medium delivers great programming that viewers really value as demonstrated by both ratings and E-score research that looks at viewers’ attitudes toward syndication and show hosts. And it does this, on average, for about half the cost of network primetime, yet is delivering, in many cases, ratings that are greater than network primetime. And marketers like syndication because the shows’ advertising pods continue to be much shorter, generating higher recall and awareness for advertisers.
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