The Hispanic network will end the 2011-12 broadcast season with 94% live viewing, 68% unduplicated audience and median age of 36 vs. competitors’ combined average of 50-plus.
Univision Communications announced that its flagship Univision Network will finish the 2011-12 broadcast season with more No.1 nights than ever before among adults 18-49 and adults 18-34. Powered by a young, live and unduplicated audience — as well as 47 of the season’s top 50 entertainment programs among bilingual Hispanics ages 18-49 — Univision said it continues to be the fifth-largest network in primetime among total viewers 2+, adults 18-49 and adults 18-34, regardless of language.
Univision out-performed at least one or more English-language broadcasters — ABC, CBS, FOX or NBC — on nearly every night throughout the season, among adults 18-34 (225 out of 245 nights) and on two out of every three nights among adults 18-49 (160 of 245 nights). This includes out-performing NBC on more nights versus last season among both adults 18-34 (191 vs. 162) and adults 18-49 (128 vs. 105).
“Young viewers continue to look to Univision’s novelas, reality series, sports, news and special events as some of the most exciting and entertaining programming that can’t be found anywhere else on television,” said Cesar Conde, president of Univision Networks. “Each broadcast season – and year-round — we continue to show how much our audience values the culturally relevant content that we offer, and Univision has now established itself as a top four broadcast network or better nearly every single night.”
Univision will finish the 2011-12 broadcast season once again showing its strength among adults 18-34, having more No.1 nights than any network except Fox during primetime. In fact, Univision had more No. 1 nights in this demographic than NBC, CBS or ABC, and was the No.1 network on Fridays among adults 18-34 and persons 12-34 during broadcast primetime (8-11 p.m.) for the fifth consecutive season. Among adults 18-49, Univision was the No.3 network on Friday night, ahead of ABC, NBC and CW.
Outside of primetime, Univision with its national evening network news program, Noticiero Univision, is showing audience increases among adults 18-49 and adults 25-54 while the evening newscasts on ABC, CBS and NBC are either down or individually flat. And among young adults 18-34, Univision’s news audience is 10% higher than the CBS Evening News.