Subscribers to DirecTV’s Total Choice Mobile package can now watch local TV stations in their DMA while in their cars.
DirecTV said today that TV viewers can hop in their cars and take their favorite local TV stations along for the ride.
But, the nation’s largest satellite TV operator says, they will first have to install KVH Industries’ TracVison A7 mobile satellite system in their cars and then sign up for DirecTV’s 185-channel Total Choice Mobile programming package at $44.95 per month.
DirecTV will provide mobile customers their local broadcast channels within the DMAs where it already offers them to home viewers.
Local channel availability may vary by market.
DirecTV delivers local programming in 142 markets, representing 94% of U.S. television households.
The TracVision A7 satellite TV system includes integrated GPS unit and new 12-volt receiver jointly developed by the satellite operator and KVH.
The mobile local channels offering is part of a larger strategy by DirecTV to target the more than 20 million U.S. vehicles expected to have in-vehicle passenger video systems by 2011, according to the leading analyst firm Frost & Sullivan.
“We are delighted to be able to offer local broadcast programming on a DMA basis and to extend the connection that viewers have to their local broadcaster, to the mobile consumer,” said DirecTV’s Daren Benzi in a statement.
“With consumers’ growing demand to watch news and entertainment services whenever and wherever they want, the in-vehicle market has come to represent the next frontier in live digital multichannel entertainment,” he said.
DirecTV’s mobile service was launched in August 2004 in collaboration with KVH and is still the only satellite TV package created for use in automobiles. KVH has been supplying mobile antennas to bring DirecTV service to boat and RV owners since 1995. In addition to the local stations, Total Choice Mobile subscribers can also watch Bravo, CNN, the Disney Channel, ESPN TLC, VH1, the Weather Channel and other channels
DirecTV is the nation’s leading digital television service provider with 15.5 million customers.
Middletown, RI-based KVH Industries, Inc., is a leading provider of in-motion satellite TV and communication systems, having designed, manufactured, and sold more than 100,000 mobile satellite antennas for applications on boats, RVs, trucks, buses, and automobiles.