The Belo CBS affiliate is teaming with CultureMap to beef up its newscasts and expand its digital offerings through links to CultureMap content.
Belo-owned CBS affiliate KHOU Houston, and CultureMap, Houston’s daily digital magazine, announced a content sharing partnership spanning television, Web, digital and social media platforms.
“We are very excited to kick-off this collaboration with CultureMap,” said Susan McEldoon, KHOU president-GM. “We are always looking for fresh, new ways to better serve our local audience. This relationship provides both of our organizations the opportunity to enhance our product with quality content that is relevant, unique and local.”
“CultureMap is pleased to work with KHOU 11 on such a dynamic partnership with such a great partner,” said Stephen Newman, CEO of CultureMap. “Our goal as Houston’s daily digital magazine is to provide the most up-to-date news and information on Houston culture, lifestyle and quality of life. As a result of this partnership, we will heighten our audience experience of the site, providing deeper insider intelligence and a platform for discussion.”
Starting immediately, KHOU will feature CultureMap content in live programming, including the “CultureMap Moment” in newscasts and segments on its morning talk show Great Day Houston. KHOU will also expand its digital offerings by linking to CultureMap content.
“KHOU 11 digital users will have immediate access to the latest information from CultureMap, including what’s hot on the social scene, the best in local cuisine, home and design, fashion …,” said Christine DiStadio, KHOU director of digital media. “Headlines will be updated daily and available with a click on KHOU.com and by downloading the KHOU 11 app for smartphones and iPad,” DiStadio added.
Likewise, CultureMap will feature the latest news and featured videos from KHOU on its homepage and throughout the site. Plus, breaking news from KHOU will be updated instantaneously on CultureMap as it happens. Culturally relevant content from the TV station will appear on the site in other areas such as fashion, art, sports and food/drink.