WGN’s GM, Marty Wilke, is moving over to CBS O&O WBBM, succeeding Bruno Cohen, who is taking over the GM slot for CBS’s San Francisco duopoly, plus its KSTW Seattle. Cohen succeeds Ron Longinotti, who is leaving the company.
Marty Wilke, the GM of Tribune’s WGN Chicago since July 2008 has a new job, but she won’t have to move. Today, the Chicago native was named president-GM of CBS’s O&O in the Windy City, WBBM, effective Oct. 1.
She will succeed Bruno Cohen, who has been president-GM of WBBM since October 2008 and who today was named to the same position at CBS-owned KPIX and KBCW San Francisco as well as its KSTW Seattle. Cohen is succeeding Ron Longinotti, who is leaving the company to pursue other opportunities.
“This is a great day for CBS,” Peter Dunn, president, CBS Television Stations, said. “WBBM has experienced a renaissance under Bruno’s leadership and is enjoying its best success in more than 20 years. The station is moving in an exciting direction, thanks in large part to a lot of hard work by Bruno and his colleagues. While we love having Bruno in Chicago, we have an even greater need for his talent and experience in San Francisco and Seattle.
Wilke will be joining WBBM after having spent the last 11 years and nearly 14 of the past 16 years with WGN. She spent her first two-and-a-half years with the station as a local account executive, beginning in December 1996. Following two years as local sales manager at WMAQ Chicago, Wilke returned to WGN as local sales manager in September 2001. She was promoted to director of sales in October 2002 and held that position for six years before becoming VP-GM in July 2008.
In addition to running WGN, Wilke has been VP-GM of CLTV, Tribune Broadcasting’s local cable news channel, since April 2010.
Prior to joining WGN, Wilke held agency positions with Katz, Hal Riney, Chiat/Day, Campbell-Mithun and J.P. Manning.
A native of Downers Grove, Ill., Wilke graduated from DePaul University with a B.A. in communications.
Cohen now will oversee the CBS Television Station group’s San Francisco Bay Area properties, KPIX (CBS) and KBCW (CW), as well as KSTW, the CBS-owned CW affiliate in Seattle.
Cohen, who has been president-GM of WBBM, the CBS O&O in Chicago, since October 2008, is returning to Northern California, where he was president-GM of KOVR and KMAX, the CBS-owned duopoly in Sacramento, for three-and-a-half years following CBS’s acquisition of KOVR in April 2005. Prior to that, he had been VP-GM of KMAX since 2004.
Cohen, who grew up in the Bay Area and graduated from Palo Alto Senior High School, has ties to KPIX that date back to when he served as the station’s executive news producer and later as news director from 1979 to 1986.
Cohen will be based primarily in San Francisco. Mark Boe, VP-station manager and director of sales at KSTW, will continue to oversee that station’s day-to-day operations and will report to Cohen.
Before joining the CBS Television Stations group in 2004, Cohen was the SVP of programming and executive vice president of business news for CNBC from 1996 to 2002. Prior to that, Cohen was VP-news director for WNBC New York in 1992-96.
Cohen’s background also includes work as a syndicated programming development executive for Buena Vista Productions in 1987-92. Prior to working for KPIX, he was a news producer for KDKA Pittsburgh in 1978-79, and got his start in television as a news producer for KEZI Eugene, Ore.
Cohen graduated from Princeton University with a B.A. in English.