The well-known broadcast appraisal and consulting firm will begin offering the software at the NAB Radio Show next week. It allows media companies to deliver news, alerts and other info right to desktops.
BIA Financial Network,a leading financial and strategic advisory firm serving the media and communications industries, announced today that it has acquired Oklahoma City-based Digital Information Network (DIN), a pioneer in providing weather and alerting desktop applications.
DIN will operate under the newly created BIA Information Network, LLC that will focus on delivering ActiveAccess, a private-label desktop application for instantly delivering news, weather, alerts, promotions and other content directly to the computer desktop.
BIA said it will demonstrate the software at the NAB Radio Show in Dallas on Sept. 20-22, 2006.
“We are pleased to add DIN’s complementary technology, team and customers to our company,” said Thomas J. Buono, CEO of BIA Financial Network. “It is critical for media companies to reach new and younger target markets, strengthen existing relationships with their core audience and provide their advertisers with an expanded marketing platform with auditable results.
There are currently more than 85 television and radio stations in the U.S., in addition to newspapers, large corporations and government offices using the DIN custom branded desktop application.
To date there have been more than 4 million end-user downloads of this software.
According to comScore Media Metrix,ActiveAccess applications consistently rank in the top five most popular desktop applications in the news and information category based both on time spent with the brand and overall user satisfaction, and consistently ranks number one in the average usage days per visitor.