In week 2, it continues as the leading new show, hitting new highs in 13 of the top 35 markets.
King World’s Rachael Ray continued to shine as the No. 1 new show in syndication during the week ending Oct. 1. In its second week on the air, Rachael Ray more than doubled the ratings of any new talk show, despite dipping 9% for the week to a 2.1 household rating, according to Nielsen’s live plus same day ratings.
In the key women 18-49 demographic, Rachael Ray held steady at a 1.3. In its first week, Rachael Ray got a big boost from an appearance by her mentor, Oprah Winfrey, scoring the show’s highest ratings in its short history. In its second week, Rachael Ray hit new highs in 13 of the top 35 markets, and had its best performance of the week with its Sept. 26 episode. That show featured Dr. Phil McGraw, who also hosts a high-rated King World (another Harpo production). On that day, the show reached a total audience of more than four million viewers and scored a 2.3 household rating.
Among all 13 syndie talkers, Rachael Ray ranked fourth, tied with NBC Universal’s declining Maury. King World’s Oprah remained in first place and King World’s Dr. Phil in second.
Ratings weren’t so great for the rest of the syndie rookies. Warner Bros.’ Dr. Keith Ablow was the second-highest rated talker with a 1.0, moving up 11% from the prior week.
NBC Universal’s Megan Mullally is fading fast, dropping 11% in week two to a 0.8. The show already is getting downgraded in New York, the country’s No. 1 market. On Monday, Oct. 16, Megan is moving from 3 p.m. to 11 a.m. on WNBC. CBS Paramount’s Judge Joe, which had been airing at noon, will replace Megan, returning to its former slot. NYC TV, composed of programs that first ran on New York’s municipal TV station, will air at noon, but thus far the ratings for those programs have been even lower than Megan Mullally’s.
Sony’s Greg Behrendt was reprocessed and thus the show’s ratings were unavailable for a second week in a row. During the week ending Oct. 1, however, Behrendt averaged a 0.7 rating/2 share in the metered markets, down 13% from the prior week. That’s a 42% decline from its year-ago time period average.
Twentieth’s Cristina’s Court headed up the rookie court shows with a 1.3, down 7% from the prior week. Ratings for Sony’s Judge Maria Lopez also were reprocessed, but in the metered markets, Lopez averaged a 0.8/3, even with the prior week and the show’s year-ago time period averages.
Twentieth’s Geraldo at Large continues to be the second highest-rated rookie with a 1.6 in its third week in national syndication, unchanged from the prior week.
Among the off-net rookies, Buena Vista’s According to Jim remains the highest-rated off-net sitcom at a 1.7, off 6% from its first week. Buena Vista’s Scrubs was next in line with a 1.6 in its second week, after being reprocessed in week one. CBS Paramount’s One on One dropped 11% for the week to a 0.8. Twentieth’s Still Standing was reprocessed.
Among the weekend rookie hours, King World’s CSI: Miami was down 2% to a 4.4. Tribune’s American Idol Rewind debuted at a 2.7 in 95% of the country, tying it with another rookie, Warner Bros.’ Without a Trace, which was unchanged at a 2.7 in its second week. New Line’s Masterminds, coming off of Court TV, premiered at a 0.5 in 73% of the country.
Program Partners’ Cold Squad and Stone Undercover are not yet nationally rated, but in the metered markets, Stone Undercover averaged a 0.8/2, up 14% from the prior week, but down 38% from its year-ago time period average. Cold Squad averaged a 0.7/2, unchanged for the week and down 36% from its year-ago time period average.
Among syndie’s vets, there were very few series that managed to grow from the prior week. Levels of people using television (PUT) were down for the week by slightly more than one million viewers.
Warner Bros.’ Ellen Degeneres was one exception to the rule, jumping 6% for the week to a 1.9. CBS Paramount’s The Insider also was up 4% to a 2.7. All of the court shows were down week to week, but several game shows managed to show gains.
King World’s Wheel of Fortune was up 3% to a 7.8 and its Jeopardy! was up 2% to a 6.1. Buena Vista’s Who Wants to be a Millionaire scored a 3.0, but was reprocessed by Nielsen, so no data was available for a weekly comparison. However, Millionaire, which is hosted by new Today Show host Meredith Vieira, was up 11% over the same week last year, a far better year-to-year performance than any other syndicated show. Finally, Tribune’s Family Feud, with new host John O’Hurley, was up 6% to a 1.7.