NATPE 2015

Katz On Syndication: Broadcast Beats Cable

The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties. It finds local broadcast television delivers almost twice the audience of cable distribution.

 

Katz Television Group today released its NATPE 2015 Preview . Designed to serve as a companion to the annual NAPTE conference experience, the report provides at-a-glance metrics on the performance of the current syndication season-to-date and delivers recommendations for stations as they navigate programming options for fall 2015.

The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties.

“Local broadcast stations remain a first-choice for viewers and a strong, promotional partner for syndicators,” said Stacey Lynn Schulman, Katz EVP of strategy and analytics. “Among off-net sitcoms, local broadcast delivered almost three times the number of adults 25-54 viewers (+291%) vs. those in cable windows, and nearly twice as many viewers among dramas (+183%).”

Meant to serve as a companion for NATPE attendees this week, the report includes 2014 season highlights and performance by genre, local broadcast advantages and consultative advice for stations considering new offerings for 2015 and beyond.  

 “The strength of the syndication marketplace this year — and television more generally — is evident in the number of 2014 offerings that will be returning for a sophomore season next year,” said Bill Carroll, Katz VP of content strategy. “Stations will be looking at the available slate of programming for 2015 with an eye toward answering specific needs or opportunities.”     

BRAND CONNECTIONS

“As we look to the future, we see the need for new content development on all fronts. The consolidation on both sides of the U.S. broadcast syndication equation has yielded fewer new first-run series being offered at this year’s NATPE conference, while stations are simultaneously exploring alternatives to the dwindling pipeline among sitcoms,” added Schulman. “The industry is ripe for a new horizon in first-run development.”

To access the full report, click here.


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