CBS adds 15 more stations across 10 markets to the ratings service.
Rentrak on Thursday announced a group-wide local TV ratings expansion with the CBS Television Stations.
All 27 CBS O&Os will now have access to Rentrak traditional household and age/sex ratings, as well as the full suite of advanced demographics for automotive purchase behaviors and political behavioral segments.
The 15 stations that are acquiring Rentrak’s services are WCBS (CBS) and WLNY (independent) in New York; KYW (CBS) and WPSG (CW) in Philadelphia; WBZ (CBS) and WSBK (MNT) in Boston; WUPA (CW) in Atlanta; WWJ (CBS) and WKBD (CW) in Detroit; KSTW (CW) in Seattle; WTOG (CW) in Tampa, Fla.; KCNC (CBS) in Denver; KOVR (CBS) and KMAX (CW) in Sacramento, Calif.; and WJZ (CBS) in Baltimore.
“We are pleased to expand our mutually beneficial relationship with Rentrak in order to make their data available to our entire group,” said Peter Dunn, president, CBS Television Stations.
“CBS has successfully used our Rentrak in a number of markets in the last year,” said Rentrak’s Vice Chairman-CEO Bill Livek. “I’m excited that Rentrak has proved to CBS the value of our service. We welcome CBS to join other groups that have gone all-in with Rentrak.”