Using technology from Mindmatics, the NBCU syndicated show will give viewers in different markets to win prizes using mobile technology.
NBC Universal Domestic Television Distribution’s daytime talk show Maury and Mindmatics have developed a real-time interactive contest in several markets.
The interactive contest/experience will air on Maury Jan. 3-20 on Sinclair’s WTTE Columbus, Ohio, and KVCW Las Vegas.
The MindMatics technology will enable viewers to text message answers to questions and participate in the overall contest, which will be held in real-time during each episode, with the winners in both markets announced on-air at the show’s conclusion. The MindMatics encoding technology and interactive TV server provide real-time mobile interactive capabilities without the need for traditional in-studio employee monitoring. These options, the company says, “give the broadcasters a more compelling show to market that has the potential to realize profit in addition to advertising revenue.”
For the first two weeks of the interactive contest, audience members will guess which of the envelopes presented on screen has $200 hidden inside. During the second two weeks, viewers will be asked to text message answers to questions posed throughout various segments of the show, all relating to topics covered during that particular episode. In addition to revealing the game winner during each episode, aggregate viewer responses will be displayed graphically in real-time. Answers to those questions will then be revealed during the show.
“SMS-interactive elements are becoming extremely popular components of television programs across the nation and around the world, but to date have been limited to national broadcasts,” says Jay McNamara, senior vice president, sales strategy development, NBC Universal Television Distribution. “The interactive experience with Maury will be the first time viewers of syndicated programming with varying start times can enjoy these enhanced features.”