MGM will handle all station and national ad sales for fall broadcast syndication launch of the two Comedy Central shows.
Metro-Goldwyn-Mayer Studios, New Line Television and Comedy Central announced Thursday that two of the cable network’s most popular shows, RENO 911! and Chappelle’s Show, will be the first programs to be syndicated by MGM under its new strategic relationship with New Line. Both series are available for syndication for fall of 2007, and MGM will handle all station and national ad sales.
The syndication of RENO 911! and Chappelle’s Show will be overseen by Jim Packer, president, Worldwide Television Distribution, and John Bryan, executive vice president, broadcast strategy, MGM.
Comedy Central recently picked up RENO 911! for a fifth season on the network. The series—created by and starring Robert Ben Garant, Kerri Kenney-Silver and Thomas Lennon as cops patrolling Reno, Nev.—has also been adapted into a feature film titled RENO 911!: Miami, which is slated for a theatrical release next month.
Comedy Central’s Chappelle’s Show began airing in January 2003 and garnered significant accolades and impressive ratings. The Emmy-nominated Chappelle’s Show takes comedian Dave Chappelle’s own personal joke book and brings it to life, with episodes consisting of sketches, man-on-the-street pieces and pop culture parodies introduced by the comedian in a stand-up format in front of a studio audience. The original cable series, co-created and co-written by Neal Brennan (who previously collaborated with Chappelle on the classic comedy Half Baked), also features top musical guests, including well known hip-hop and R&B artists, performing at innovative locations such as rooftops, parks and piers. Additionally, the DVD set Chappelle’s Show Season One Uncensored!, is the best-selling DVD of a television show to date, selling over 3 million copies, according to MGM.