Raycom Media’s new CEO, Pat LaPlatney, has a broad TV background, but it’s his experience in what digital media can offer that led to his succeeding Paul McTear as the station group’s top exec. He says he sees broadcasting, the web, mobile, OTT and other digital media as parts of a whole. Raycom, he says, needs “to aggregate the biggest video audience we can, gather as much data as we can about that audience and go out and sell it aggressively.”
To read stories published more than one week ago, please log into your free TVNewsCheck account.
If you do not yet have a member profile, creating one is fast and easy.
If you have not yet created a new Member Profile since TVNewsCheck launched its redesigned site, please create one here.
Important: Even if you had an account with TVNewsCheck prior to its redesign, you will still need to create a new member profile. Thanks!