Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
More and more broadcasters are investing in software-based media asset management systems that use metadata to track a piece of content from ingest through production to playout, then archive it in a way that allows easy future access. Above, a Bitcentral Oasis asset management and archive system at Raycom’s WFXG Augusta, Ga. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of MAM and storage vendors and products or here to download it as a PDF.
The four-channel platform includes integrated media asset management, the industry’s first BXF 5.0 system and a range of unique high-end automation features.
Many agree master control and playout are headed to the cloud. But there is less agreement about the timing. While industry consolidation is spurring continued interest in centralizing master control and playout in the cloud, factors like looming UHD rollouts and satisfaction with channel-in-a-box and integrated playout solutions likely mean a mix of solutions will be deployed for some time. Be sure to look for Part I here. Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
Perhaps the trends in master control that will receive the most attention at the NAB Show will be the role of IP transport as an attractive alternative to baseband signal distribution and routing. But also attracting attention in Las Vegas next week will be 4K Ultra HD, more tightly integrated master control and traffic workflows and VOD. For a resources guide to the companies mentioned in this story, click here. Read all the 2016 NAB Hot Topics stories here.
One of the largest media companies in the world has completed a large new production complex featuring 12 studios. It chose Aveco automation not only because the company offers the industry’s only multi-studio production automation system, but also because the platform integrates so well with best-of-breed equipment from other providers.