comScore

Comscore, which reported a wider loss in the second quarter, said it is conducting a strategic review of the company. It was unclear whether the review could lead to the sale of all or part of the company. CEO Dale Fuller said during the company’s earnings call Tuesday that “we are looking at all strategic options for the company.”

The station group will use Comscore local television ratings and Advanced Automotive data at its television stations in Louisville, Ky.; Decatur, Ill.; and Lima, Ohio.

News of Comscore securing a big private placement investment didn’t help its stock price on Tuesday, as the media measurement company shares sank a whopping 18% on Tuesday to close at $6.10.

With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.

The former Turner and Time Warner exec succeeds GroupM Worldwide Chief Digital Officer Rob Norman.

A new long-term agreement adds four newly-acquired Lockwood stations and renews a fifth.

At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.

Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.

ComScore’s top two executives have abruptly left the company, with CEO Bryan Wiener citing “irreconcilable differences” with the board. He’s being replaced by an interim CEO, Dale Fuller, a board member. Wiener, who became CEO of ComScore last April, has stepped down along with President Sarah Hofstetter.

The new data is designed to provide media buyers and sellers with deep ad campaign and inventory insights.

The new agreement brings Comscore’s linear TV and local mobile and desktop insights, as well as its political, automotive and consumer targeting segments to all NBC and Telemundo owned stations.

Viamedia, the local and video and digital advertising platform, has signed an expanded deal with measurement firm Comscore, making it the exclusive TV currency in 72 out of 73 of the company’s local markets.

A new multi-year agreement brings Comscore’s linear and non-linear measurement to all Nexstar markets.

The station group will exclusively use Comscore’s local TV currency in 80 of its 91 markets.

Dish Network and its virtual MVPD Sling TV are the latest to join up with Comscore’s ongoing beta trial for its new Comscore Campaign Ratings ad measurement platform. The ad inventory for both Dish and Sling TV’s live linear programming and video on-demand will be part of the beta. Dish is the first pay TV provider to join the program, and Comscore said Dish Media’s inclusion broadens the measurement to include addressable and linear ads.

Twenty-five of the 26 largest markets that now rely solely on Local People Meters are not expected to get the added benefit of Portable People Meters until January. “It’s a strange state of flux,” says Katz Media’s Stacey Schulman. “We’ve got multiple methodologies — different things added and subtracted. And a lot of data [for larger markets] that was supposed to be received in the summer will start to come out in January.”

The cable company is the latest media firm to sign on to Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution.

The Media Rating Council today said that comScore’s local and national television products “are not accredited at the present time.” The MRC said that comScore TV is redesigning the production […]

This week, comScore announced it was updating MyMetrix Explore, its dynamic data exploration and visualization tool, by unifying its core digital data into a unified interface. The update consolidates all types of content and media types and provides a holistic view of digital media consumption for publishers and advertisers.

According to documents filed with the Securities & Exchange Commission, Sarah Hofstetter, who is joining comScore as president on Oct. 4., will receive an annual base salary of at least $450,000 under a three-year deal with the measurement company. As part of her deal, she gets an $875,000 signing bonus.

The former CEO and chairwoman of marketing agency 360i joins the measurement firm in October, reporting to CEO Bryan Wiener, responsible for the company’s commercial strategy, including marketing and sales, as well as its Movies Reporting & Analytics group.

ComScore is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business. With the new Campaign Ratings tool, comScore aims to provide advertisers with a more realistic report of who is watching their ads by measuring viewers who see an ad on any device