comScore

A new study charts trends affecting media buyers and sellers. It’s available from ComScore as a complimentary download.

ComScore signed an agreement with Media Management Inc., which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit auditing system. The addition of comScore’s local television ratings into […]

MyMetrix Explore is designed to give clients more ways to access, analyze and discover comScore data.

Activist hedge fund Starboard Value sued comScore on Tuesday in a Delaware court, seeking to force the company to schedule an annual meeting for the first time in two years. The hedge fund, which claims a 4.9% stake in the measurement company, is laying the path to potentially nominating its own slate of directors for comScore.

Over-the-top “skinny bundles” are continuing to grow, and their subscribers are streaming plenty of content, but for now, they’re still a relatively small piece of the puzzle compared to traditional cable or satellite subscriptions as well as all over-the-top viewing (including people who subscribe to OTT services like Netflix while still having traditional cable).

On the one side there’s comScore, the upstart ratings firm that’s making headway using data gleaned from cable and satellite set-top boxes. On the other is the longtime leader Nielsen, which has found it difficult to finally move on from paper diaries, but says that’s about to change. Nielsen execs promise that a new system will be in place by the fall and monthly ratings that stations can sell against will be available in the first half of next year.

In a letter to advertisers, EVP Steve Marks says the mega-station group will use comScore exclusively for audience measurement starting in 2018.

Calkins Digital says it’s working with comScore to streamline the integration of verified third-party audience measurement data on emerging OTT platforms, a critical step in the process of local media […]

Its new OTT Intelligence offering is based on the company’s total home panel, which now spans more than 12,500 U.S. households and measures consumer behavior across home network-connected devices.

The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.

ComScore’s station-level local television data will be integrated into BIA/Kelsey’s local advertising spending data and forecasts to deliver integrated local market audience/ratings metrics.

Beginning next month, its vCE suite will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.

TitanTV’s MediaStar tool will be used to automate comScore’s local TV titling.

Accenture will run — with support from Nielsen and comScore — OpenAP, a new TV ad sales targeting consortium formally unveiled today by partners Fox Networks, Turner and Viacom.

Gian Fulgoni, who co-founded comScore in 1999 and returned as the company’s CEO in 2016, talks about the state of the company’s cross-platform efforts.

Amidst a backdrop of TV and digital convergence, the demands on marketers and media companies to understand how the media landscape is evolving have never been greater. A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond. To download the white paper, click here.

Ratings provider comScore has signed an agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind. (DMA 96); KUQI (Fox) Corpus Christi, Texas (DMA 128); and KHGI (ABC) and KFXL (Fox) Lincoln-Hastings-Kearney, Neb. (DMA 105). ComScore is now providing its local measurement currency to 704 television stations representing 82 ownership groups.

Its new Total Home Panel tracks consumer behavior across home network-connected devices and is based on a nationally distributed sample of more than 12,500 U.S. households with more than 147,000 active devices per month and 62,000 active devices per day.

Graham Media’s NBC-Affiliate in Roanoke, Va., means all the major affiliates in Roanoke use comScore’s local television ratings.

Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels. The new push comes from the growth of YouTube on mobile, says comScore — now 70% of its total YouTube viewing.

Building on comScore’s recent MRC accreditation for SIVT filtration, this new accreditation targets cross-platform campaign planning.

Audience measurement giant comScore notified investors that its shares are at risk of being delisted from the Nasdaq stock exchange, because of the publicly traded company’s failure to report required financial data to the Securities and Exchange Commission. At least one equities firm pulled its “buy” rating following the news, and the company’s stock price fell 28% to close the day at $23.22 per share.

Audience measurement, like online advertising, has suffered from plenty of growing pains over the past few years, with providers struggling to define consistent metrics and reduce problems such as click fraud. But the recent wins chalked up separately by comScore and TVision show that progress is being made on this front.

The partnership is touted as offering improved cross-media comparability for TV and digital ad campaigns and enhanced monetization opportunities.

A new agreement gives Cambridge Analytica comScore’s television information to achieve better television buying for political and commercial clients.

Both Nielsen and ComScore have identified local TV measurement as a growth area ripe with opportunity. And according to CBS research guru David Poltrack, “You now have two companies … that are expanding and investing a lot of money in measuring the medium more effectively. We’ve never enjoyed that before.”

Internet analytics company comScore said it has restated its financial results for the past three years. News of the restatement pushed up comScore’s stock around almost 4% to $31.28 in mid-day Friday trading. A comScore audit committee blamed “errors in judgment” for the problems on “nonmonetary transactions” in 2013, 2014 and 2015.

With all eyes peeled toward financial questions surrounding one of the largest media researchers — comScore — another biggie, Germany’s GfK, reportedly has put itself on the block.

Media-measurement firm comScore, in the midst of an internal accounting review that has delayed its financial reporting, announced that co-founder Gian Fulgoni will assume the role of CEO and that CFO Mel Wesley is exiting the company. With Fulgoni’s appointment, previous CEO Serge Matta will become executive vice chairman and adviser to the CEO. David Chemerow, a former Rentrak exec who was chief revenue officer since comScore’s acquisition of Rentrak in January 2016, is taking over as CFO.

YouTube original content head Susanne Daniels pushed back Friday against the insistence by television executives that uniform systems to measure multiplatform video viewing are needed — and the movement by companies such as Nielsen and comScore to create such systems.

WTHR Indianapolis and WBNS Columbus, Ohio, are the station group’s latest to add the local ratings service.

With the addition of WISN Milwaukee and KHBS-KHOG Fort Smith, Ark., 19 of the top 20 tv station groups are now using ComScore Local TV as selling currency.

The station group is opting to use ComScore data in 28 smaller markets where Nielsen’s paper diaries have long been the ratings currency. “We decided not to go forward in diary markets, as even Nielsen will tell you the diary is not adequate in today’s media environment,” Raycom research exec Billy McDowell says, adding: “We still subscribe [to Nielsen] in LPM [local people meter] and set-meter markets along with the new code reader markets.”

ComScore today announced a new long-term agreement with Dish Network to renew its integration of Dish’s TV viewing information with comScore’s TV measurement service. Dish has been a partner of […]

With the average home having 10-12 devices not including linear TV, comScore execs say they now calls homes “devices” because of the rising flow of content streams pouring in and out of dwelling units from a plethora of gadgets.

ComScore’s incorporation of Adobe’s cencus-based metrics across platforms will allow marketers to better compare key metrics like video starts, average time spent watching and rates of ad engagement from property to property, including on smartphones, tablets, game consoles and over-the-top video devices like Roku.

Viacom will look to capitalize on comScore’s cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments.

The stock of comScore — the media measurement company — was slammed Monday. The company, according to a SEC filing, was looking into “potential accounting matters.”