Executives from CBS, Sinclair and Fox Television Stations will discuss how they’re preparing to take advantage of a strong 2024 in ad sales after 2023’s powerful headwinds in a panel at TVNewsCheck’s TV2025: Monetizing the Future conference at the NAB Show New York on Oct. 25. Register here.
Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York. Above, l-r: Graham Media’s Dustin Block, Voice Interaction’s Joao Neto, Magid’s Bill Hague, MNCU’ Shawn Makhijhani, CBC’s Roma Kojima and CBS’s Radha Subramanyam.
Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.
Executive Session | CBS: Broadcast-Streamers Relationship Depends On ‘Synergy’
Radha Subramanyham, chief research and analytics officer at CBS Corp., says AVOD and SVOD streaming options and linear TV can coexist without enmity. “It is our job to understand our customer base and move people seamlessly through our experiences,” she says. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
CBS’s Subramanyam: Live Still Thrives In Pandemic
Radha Subramanyam, chief research and analytics officer at CBS Corp., says linear TV isn’t dead yet: “The live experience is very, very special; Americans are always looking for live.” She also addresses questions on how many streaming options viewers will accept and predicted that a common currency for streaming metrics probably won’t arrive anytime soon, so the industry should do its best to be comfortable with the uncertainty and the presence of multiple metrics — at least for the time being. Watch the full interview above.
Radha Subramanyam, CBS Corp.’s chief research and analytics officer, will frame out a vision for television’s landscape on the other side of the pandemic in the keynote interview at TVNewsCheck’s virtual TV2025: Monetizing the Future event in October. Register here.
Exclusives
Despite Changes In Viewing, TV Remains Vital
In a presentation kicking off the TVNewsCheck’s annual TV2020 conference Wednesday morning, Radha Subramanyam, chief research and analytics officer at CBS, delivered a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night. (Photo: Wendy Moger-Bross)
Subramanyam To Parse Viewer Trends At TV2020
Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
