Radha Subramanyam, chief research and analytics officer at CBS Corp., says linear TV isn’t dead yet: “The live experience is very, very special; Americans are always looking for live.” She also addresses questions on how many streaming options viewers will accept and predicted that a common currency for streaming metrics probably won’t arrive anytime soon, so the industry should do its best to be comfortable with the uncertainty and the presence of multiple metrics — at least for the time being. Watch the full interview above.
Radha Subramanyam, CBS Corp.’s chief research and analytics officer, will frame out a vision for television’s landscape on the other side of the pandemic in the keynote interview at TVNewsCheck’s virtual TV2025: Monetizing the Future event in October. Register here.
In a presentation kicking off the TVNewsCheck’s annual TV2020 conference Wednesday morning, Radha Subramanyam, chief research and analytics officer at CBS, delivered a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night. (Photo: Wendy Moger-Bross)
Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.