Subramanyam To Parse Viewer Trends At TV2020

Radha Subramanyam, chief research and analytics officer at CBS Corp. and president of CBS Vision, will share key insights into evolving audience habits in the opening presentation at TVNewsCheck’s fourth annual TV2020: Monetizing the Future in New York.

Subramanyam, who oversees all research operations for CBS including audience measurement, analytics, market research, program testing and advertising research, will discuss highlights of her most recent work at 9 a.m. on Wednesday, Oct. 16, at New York’s Javits Center.

“Audiences have never had more viewing options than in the age of streaming, and the ramifications for broadcasters are profound,” said Kathy Haley, TVNewsCheck’s publisher and co-founder. “Radha’s work opens a window into rapidly-evolving audience habits that are foundational for broadcasters to understand as they plan the next steps in their revenue strategies.”

Prior to joining CBS as EVP and chief research and analytics officer of CBS Television in 2017, Subramanyam was president of research, insights and data analytics for iHeartMedia. She has also held senior executive research roles at Yahoo, MTV Networks and Nielsen. She holds a Ph.D. in radio, television and film from Northwestern University.

TV2020: Monetizing the Future is presented at NAB Show New York. This year’s conference will examine a range of issues facing the broadcasting industry, including the future of spot TV sales, technology leaders on IP and the ongoing cloud transition, investing in and capitalizing on ATSC 3.0, diversifying broadcast revenue streams and broadcast leaders on the industry’s future.

Produced by the National Association of Broadcasters and co-located with the Audio Engineering Society’s East Coast convention, NAB Show New York will be held October 16 – 17, 2019 at the Javits Convention Center. With more than 14,000 attendees and 300-plus exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, podcasting, advertising, corporate A/V, production and post.

To register for TV2020, click here.