social media

The Supreme Court won’t review a ruling that Power Ventures, a defunct aggregation service, violated a federal hacking law by scraping Facebook’s site.

The Cox CBS affiliate has almost 2.5 million actions on social, 55% of the total engagement generated by the DMA (No. 64), with more than 4.5 million social actions. WHIO is first in actions per post with 113 and leads the market on Twitter actions with almost 83,000. The key? Know what your audience wants and expects to get from you, says Tim Wolff, WHIO’s digital director.

Google has discovered Russian operatives spent tens of thousands of dollars on ads on its YouTube, Gmail and Google Search products in an effort to meddle in the 2016 U.S. presidential election, a person briefed on the company’s probe says. The ads do not appear to be from the same Kremlin-affiliated entity that bought ads on Facebook, but may indicate a broader Russian online disinformation effort, according to the source, who was not authorized to discuss details of the confidential investigation by Alphabet Inc.’s Google.

Breaking from the typical tech-world decorum, Facebook Chief Security Officer Alex Stamos is calling out the media for oversimplifying the company’s “fake news” problem. “I am seeing a ton of [media] coverage of our recent issues driven by stereotypes of our employees and attacks against fantasy, straw man tech cos,” Stamos wrote in a tweet storm over the weekend.

Why do some TV stations continue making Facebook their primary platform for breaking news and especially breaking video instead of their own platforms? Why not make sure the content gets on the station’s revenue platforms?

President Trump thinks latenight comedy is no laughing matter. He slapped back at TV hosts and their snarky monologues on Twitter Saturday morning — and hinted at regulatory retaliation. “Late Night host are dealing with the Democrats for their very ‘unfunny’ & repetitive material, always anti-Trump!” he complained at 8 a.m.. “Should we get Equal Time?”

The Wall Street Journal reports that Facebook cut references to Russia from a public report in April about manipulation of its platform around the presidential election because of concerns among the company’s lawyers and members of its policy team, according to people familiar with the matter. The drafting of the report sparked internal debate over how much information to disclose about Russian mischief on Facebook and its efforts to affect U.S. public opinion during the 2016 presidential contest, according to these people. Journal subscribers can read the full story here.

President Donald Trump urged Congress Thursday morning to launch an investigation of the news media, wondering online “why so much of our news is just made up.” He did not single out a specific story or media outlet that he believed to be guilty of inaccurate reporting.

Facebook may be the big dog when it comes to driving traffic to local TV news sites, but Twitter is an essential tool now for creating online content.

The Local Media Consortium (LMC), a partnership of leading local media companies, today announced a partnership with CrowdTangle (www.CrowdTangle.com), a Facebook-owned content discovery and social monitoring platform, to provide the LMC’s members […]

Feeling the heat from congressional investigators and special counsel Robert Mueller, Facebook is opening up about its foreign agent infestation. Regarding the roughly 3,000 ads bought by Russian operatives over the past two years, Facebook now estimates that they were seen by about 10 million U.S. users.

Taking advantage of planned events, helicopter views and Facebook Live segments are just some of the reasons KTVI says it’s been able to stop on top of Facebook actions in a tight race among TV stations in St. Louis.

The world’s most powerful information gatekeepers neglected their duties in Las Vegas. Again.

Facebook is still a big source of referral traffic for publishers overall. But it has declined as a referral source relative to Google and left publishers frustrated with lagging monetization opportunities in key areas like video. Meanwhile, other platforms have stepped up, offering publishers more attention (Google and Apple News), financial rewards (Snapchat) and a growing audience and better user experience (Instagram).

Unilever is increasingly using social listening to learn about consumer behavior, says CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where true sentiments are expressed.

Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.

Share Rocket says it determined the total estimated value for sponsored premium social content for 2018 will exceed $1.4 billion. “Armed with this valuation, TV news broadcasters can more easily quantify their social media equity for advertisers,” the company said.

Twitter is trying out a version of its service that extends the allotted text limit of a post to 280 characters, double the current amount.

The National Football League and Facebook have signed a deal to bring NFL game recaps and highlights to the world’s largest social network, culminating years of talks, the NFL said today. The deal comes with both parties at strategic turning points, as Facebook seeks to add more video to attract viewers and the NFL tries to follow eyeballs from traditional television to social media.

MOSCOW (AP) — Russia’s communications watchdog has threatened to block the access to Facebook next year if the company does not store its data locally. Alexander Zharov, chief of the […]

According to emails obtained by BuzzFeed News, Bannon hoped to spy on Facebook’s job application process.

Social media companies, including giants Facebook and Twitter, are in the spotlight over Russian efforts to interfere in the 2016 campaign. Twitter will brief the Senate Intelligence Committee next week over Russian influence on its platform. So far, the company has been publicly tight-lipped about whether it even found any evidence of Russian activity.

Although most people do not go to Facebook intentionally seeking their news, it’s inevitable that the average user will stumble upon an article. Whether it’s credible or fake, that’s another story. So the value of news stations and journalists using Facebook to reach viewers is obviously invaluable. But what about other non-newsy social media? Snapchat, Instagram and Pinterest should not be ignored.

Russia’s effort to influence U.S. voters through Facebook and other social media is a “red-hot” focus of special counsel Robert Mueller’s investigation into the 2016 election and possible links to President Donald Trump’s associates, according to U.S. officials familiar with the matter.

As Facebook ramps up its new “in-stream” video advertising, the social media company is attempting to avoid the brand safety headaches that have plagued rivals such as YouTube in recent months.

How is WDAF, Tribune’s Fox affiliate in Kansas City, able to lead the market with Facebook engagement? An aggressive use of Facebook Live, hyper-local content generated by Facebook users, and a mission of mercy by Taylor Swift.

Social networks have steadily and inexorably taken control of the broader internet, so it’s not surprising to see social begin to influence the programming agendas of conferences like IBC, which are steeped in internet video. Indeed, IBC 2017 attendees will be able to feel Facebook’s gravity right when they walk in this year, with Daniel Danker, product director for the social networking giant, tentpoling the keynote opening panel event, “Fans, Friends and the Future of Broadcasting.”

More than two-thirds of American adults — 67%, to be exact — “get at least some of their news on social media,” according to new data released by Pew Research Center. That’s up from 62% of American adults in 2016. Surprisingly, many of those new social media news consumers are not millennials. Pew found that 55% of Americans 50 or older reported getting news on social media sites, up from 45% in 2016.

Ad-buying companies including Omnicom Media Group, Publicis Media and Magna Global tap the independent measurement firm to help them make sure ads don’t appear alongside objectionable YouTube video content.